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Details matter. One hugely important "detail" here is the
/order/ of presentation.
The conventional and reasonable approach is to present the
right answer first. Thought-provoking contrasts come later.
1) Here is the highway.
2) Look what a nice highway it is.
3) Look at all the places this highway will take you.
4) et cetera
11) BTW, over there by the side of the road there is a ditch full
of poisonous thorny weeds. Don't go there.
Nobody with any sense /starts/ in the weeds.