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I also have often heard the above hyperbole about students as consumers. I
think it breaks down (although I like it, it reflects my prejudices) because
the students aren't buying what we think we are selling. They aren't buying
knowledge, they are buying credentials. And if we insist that we are
selling knowledge, the effort to gain it increases the cost of the
credentials to the student (not monetary cost, but effort cost). So the
demanding of less and less, is really demanding a lower cost. Something
consumers always do.