According to a recent report in the LA Times [(Dickerson, 2009);
bracketed by lines "DDDDD. . . . . "]:
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[A TV spot ridiculing "clean coal" online at
<http://action.thisisreality.org/page/s/coenbrothers>] is the latest
salvo in the media battle between the coal industry and
environmentalists over the role that carbon fuels should play in the
United States' energy future.
The Obama administration has signaled its intention to move the
nation toward clean, homegrown energy sources in an effort to boost
energy security and fight global warming.
The nation's coal industry has gone on the offensive to persuade
Americans that coal is part of the solution, not part of the problem.
It has formed a trade group known as the American Coalition for Clean
Coal Electricity. . . . [<http://www.cleancoalusa.org/>]. . . .,
spending $18 million so far on television spots touting coal's
abundance and the efforts being made to clean up this fuel, a major
emitter of the greenhouse gases that are changing the Earth's climate.
. . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
The trouble, environmentalists say, is that the coal industry's
marketing campaign has left Americans with the impression that such
"clean coal" technology already exists. Such a breakthrough has yet
to be developed and may never be at a cost that makes economic sense,
said Bruce Nilles, national coal campaign director for the Sierra
Club.
His nonprofit and four others -- the Alliance for Climate Protection,
the League of Conservation Voters, the Natural Resources Defense
Council and the National Wildlife Federation -- formed their own
group last year to counter the coal industry's message. Known as the
Reality Coalition, . . . . [<http://www.thisisreality.org/>. . . ] it
has launched three TV spots since December mocking the notion of
"clean coal."
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REFERENCES
Dickerson, M. 2009. "Coen brothers' TV ad ridicules 'clean coal' :
The Oscar winners, known for their sardonic style, directed the spot
for an environmental coalition as a media battle warms up over the
role carbon fuels should play in America's energy future," Los
Angeles Times, 27 February; online at
<http://www.latimes.com/business/la-fi-cleancoal27-2009feb27,0,1438308.story>.