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the words used in problems



I have wondering recently as to whether studies have been done in
which problems are written in different ways to determine students'
success or failure to answer them simply based on the way in which
the problems are worded. Also, I had heard recently that using the
word "you" in a problem is better than using "a physics student" or
"Jimmy" makes a difference in a student's ability to answer
questions. Does anyone have information on these issues?

Thanks in advance,

David Marx
Illinois State University