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Their explanation seems to be a long-winded way of saying that they have
deliberately labelled their magnetizer so that it makes mislabelled
magnets. Sheesh!
The whole business is easy if you recognize that the magnetic pole of
the Earth which is located in the northern part of the planet is a
*south*-seeking pole. It therefore attracts the opposite poles of
compasses, the north-seeking poles. This way the north poles of
compasses point roughly north and navigators go in the right direction.
The convention with respect to the direction of flux, out of
north-seeking poles and into south-seeking poles, also works with the
Earth's poles; *provided that you recognize that the south-seeking pole
is the one in Canada.* In the northern (magnetic) hemisphere, the
Earth's magnetic field point northward and *down*.