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I've read the article, which describes how a psychology instructor taught
the same course with *everything* the same in two consequtive semesters,
except that in the second semester he employed some techniques he learned
in a seminar that involved varying ones tone of voice and using hand
gestures to become a more lively speaker.
The result was that his course evaluations showed dramatic change. Maybe not
surprising except for two points. a) His changes were on the face of it,
superficial.