Although he was expected to embed the Project's research within a wider theoretical context, it soon became apparent that the Project was primarily concerned with data collection <https://en.wikipedia.org/wiki/Data_collection> to be used by administrators for establishing whether groups of listeners could be targeted by broadcasts specifically aimed at them. Expected to make use of devices with which listeners could press a button to indicate whether they liked or disliked a particular piece of music, Adorno bristled with distaste and astonishment: "I reflected that culture was simply the condition that precluded a mentality that tried to measure it."[27] <https://en.wikipedia.org/wiki/Theodor_W._Adorno#cite_note-27> Thus Adorno suggested using individual interviews to determine listener reactions and, only three months after meeting Lazarsfeld, completed a 160-page memorandum on the Project's topic, "Music in Radio." Adorno was primarily interested in how the musical material was affected by its distribution through the medium of radio and thought it imperative to understand how music was affected by its becoming part of daily life.