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If you are going to rely on "secondary characteristics"
you might as well hang a sign around your neck saying
"I am not a scientist".
a person who takes responsibility for the information* Is the author identifiable? Look for links that say "Who We
Are," "About This Site, " or something similar.
a person who has the training to understand the information?* What is the author's background? (e.g. experience, credentials,
occupation, have they written other publications on the topic?)
references* Does the author cite his or her sources?
citations & peer review* Is this site linked to often by other sites?
agreement with other research* Do links on this site lead to other reputable sites?
attention to detail* Are there spelling errors or incorrect use of grammar?