It's a way of combining permanent magnets to produce especially
uniform fields, or especially lopsided fields, et cetera.
Applications include motors, refrigerator door seals, and lots
more.
I like to think of the one-sided version as the superposition
of many small horseshoe magnets.
You might have thought that everything having to do with
macroscopic permanent magnets was figured out in the 1800s,
but not so.