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I would add that we certainly don't want to foster a message
that could
easily be misinterpreted and produce those unintended
consequences similar
to those Michael has documented. For example, how many
people might take
the 'turn it off' too litterally and upon leaving for their
three month stay
in Florida over the winter, simply shut off their furnace.
That certainly
saves energy, but when they return to a flooded house with
multiple busted
pipes and pay for the clean up, repair, AND the enormous
water bills (had
our cleaning person leave a toilet running one Xmas vacation
and ran up a
$100 water bill--normally $25!). Down to 50 Fahrenheit is
OK, off doesn't
work in my neck of the woods!