Larry Woolf; General Atomics; 3550 General Atomics Court, San Diego, CA
92121; Phone:858-455-4475; FAX:858-455-4268; http://www.sci-ed-ga.org
-----Original Message-----
Joe Heafner
Publishers are just as much an obstacle to the adoption and use of
innovative texts as anyone else. They won't push what they don't think will
sell. At a conference about two years ago, one rep (not from Wiley, but
another well-known publisher) told me that textbooks that stray from the
status quo typically won't get picked up by a major publisher ONLY because
they know it won't sell in great quantities. This is a disgrace. I see this
as a big reason authors are hesitant to create truly innovative textbooks.